SEO LOCAL

How Google determines local ranking?

Local results are based primarily on relevance, distance and prominence. A combination of these factors helps them find the best match for your search. For example, their algorithms might decide that a salon that's farther away from your location is more likely to have what you're looking for than a salon that's closer, and therefore rank it higher in local results.

RELEVANCE - Relevance refers to how well a local Business Profile matches what someone is searching for. Add complete and detailed salon information to help Google better understand your salon and match your profile to relevant searches.

DISTANCE - Distance considers how far each potential search result is from the location term used in a search. If a customer doesn't specify a location in their search, they'll calculate distance based on what we do know about their location.

PROMINENCE - Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. 

Prominence is also based on information that Google has about a salon, from across the web, like links, articles and directories. Google review count and review score factor into local search ranking. More reviews and positive ratings can improve your salon' local ranking. Your position in web results is also a factor, so search engine optimisation (SEO) best practices apply.

A short overview of SEO

SEO stands for Search Engine Optimization, is the process of improving the quality and quantity of website and Google Business Profile traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic (like Google Ads).

In the simplest of terms, good SEO optimises your visibility online. This means that the more people see your website and Google Business Profile, the more your online traffic increases, and the better your chances to provide your services to a greater number of customers.

Our effective strategy for SEO local

To get your business to the top of "nail salon near me" searches, this is our strategies:

• Optimise Google My Business (Google Business Profile)

• Analyse relevant SEO keywords

• Post geo-tag photos

• Distribute high-quality backlinks

• Build niche & strong citations

• Share to Facebook group of the local area.

Besides, this is your special gift when using our SEO local services:

• FREE SEO - Google reviews every month

• FREE automatic Google business website.

Please note SEO is a long-term process, your business need to use this services for at least 6 months to get an effective result.